Established a centralized insights database to improve UX and metrics

Research & Insights Management

Organized and conducted 30+ research trading sessions with traders of various experience levels. Built an insights database that led to UX improvements and boosted key product metrics.

Established a centralized insights database to improve UX and metrics

Research & Insights Management

Organized and conducted 30+ research trading sessions with traders of various experience levels. Built an insights database that led to UX improvements and boosted key product metrics.

Established a centralized insights database to improve UX and metrics

Research & Insights Management

Organized and conducted 30+ research trading sessions with traders of various experience levels. Built an insights database that led to UX improvements and boosted key product metrics.

Established a centralized insights database to improve UX and metrics

Research & Insights Management

Organized and conducted 30+ research trading sessions with traders of various experience levels. Built an insights database that led to UX improvements and boosted key product metrics.

interface of recording research session and list of insights

My role

I led and organized user research sessions with traders of different experience levels to identify pain points and improve the trading platform. I documented key insights, proposed solutions to usability issues, and escalated technical problems to developers.

Skills applied

Research Planning, Interviewing, Moderation, Workshop Facilitation, Prioritization, Decision Making, Cross-functional Leadership, Reporting and Documentation, Process Optimization, Insight Generation, Trading Platform Expertise.

Project type

UX research

Industry

Fintech

interface of recording research session and list of insights

My role

I led and organized user research sessions with traders of different experience levels to identify pain points and improve the trading platform. I documented key insights, proposed solutions to usability issues, and escalated technical problems to developers.

Skills applied

Research Planning, Interviewing, Moderation, Workshop Facilitation, Prioritization, Decision Making, Cross-functional Leadership, Reporting and Documentation, Process Optimization, Insight Generation, Trading Platform Expertise.

Project type

UX research

Industry

Fintech

interface of recording research session and list of insights

My role

I led and organized user research sessions with traders of different experience levels to identify pain points and improve the trading platform. I documented key insights, proposed solutions to usability issues, and escalated technical problems to developers.

Skills applied

Research Planning, Interviewing, Moderation, Workshop Facilitation, Prioritization, Decision Making, Cross-functional Leadership, Reporting and Documentation, Process Optimization, Insight Generation, Trading Platform Expertise.

Project type

UX research

Industry

Fintech

interface of recording research session and list of insights

My role

I led and organized user research sessions with traders of different experience levels to identify pain points and improve the trading platform. I documented key insights, proposed solutions to usability issues, and escalated technical problems to developers.

Skills applied

Research Planning, Interviewing, Moderation, Workshop Facilitation, Prioritization, Decision Making, Cross-functional Leadership, Reporting and Documentation, Process Optimization, Insight Generation, Trading Platform Expertise.

Project type

UX research

Industry

Fintech

Problem

Most research efforts focused on testing new features for the trading platform, but we lacked a centralized database of insights to guide ongoing improvements.

Lack of the centralized database of insights

Each team conducted research only within their own area, leading to a fragmented understanding of the overall user experience. There was no shared resource to help us see the big picture and pinpoint cross-platform issues.

Lack of the centralized database of insights

Each team conducted research only within their own area, leading to a fragmented understanding of the overall user experience. There was no shared resource to help us see the big picture and pinpoint cross-platform issues.

Lack of the centralized database of insights

Each team conducted research only within their own area, leading to a fragmented understanding of the overall user experience. There was no shared resource to help us see the big picture and pinpoint cross-platform issues.

Solution

To bridge this gap, I launched research trading sessions – live sessions where traders of different experience levels used our platform while sharing their thoughts and actions. This gave us invaluable insights into usability challenges, trading behaviors, and the features traders actually rely on.

To make the process smooth, I:

  • Created a structured plan for each session.

  • Created a structured plan for each session.

  • Created a structured plan for each session.

  • Invited traders and run the sessions.

  • Invited traders and run the sessions.

  • Invited traders and run the sessions.

  • Ensured key stakeholders (product designers, project managers and developers) were involved.

  • Ensured key stakeholders (product designers, project managers and developers) were involved.

  • Ensured key stakeholders (product designers, project managers and developers) were involved.

1. Planning the sessions

Before each session, I determined:

  • Who to invite (beginner, intermediate or expert traders).

  • Who to invite (beginner, intermediate or expert traders).

  • Who to invite (beginner, intermediate or expert traders).

  • What tasks to assign.

  • What tasks to assign.

  • What tasks to assign.

  • Which platform version to use (Web, Android or iOS).

  • Which platform version to use (Web, Android or iOS).

  • Which platform version to use (Web, Android or iOS).

plan of session for experienced trader testing of margin trading flow on Desktop
plan of session for experienced trader testing of margin trading flow on Desktop
plan of session for experienced trader testing of margin trading flow on Desktop

Planning the session

2. Running the sessions

Most sessions were conducted remotely via Google Meet, with recordings for later reference. I invited Product Designers and the Product Owner/Product Manager responsible for the area being tested.

The typical session structure:

  • The trader introduced themselves and their trading experience.

  • The trader introduced themselves and their trading experience.

  • The trader introduced themselves and their trading experience.

  • They completed tasks while freely navigating the platform, thinking out loud.

  • They completed tasks while freely navigating the platform, thinking out loud.

  • They completed tasks while freely navigating the platform, thinking out loud.

  • Stakeholders had a chance to ask follow-up questions.

  • Stakeholders had a chance to ask follow-up questions.

  • Stakeholders had a chance to ask follow-up questions.

  • The trader shared their overall feedback on both the session and the product.

  • The trader shared their overall feedback on both the session and the product.

  • The trader shared their overall feedback on both the session and the product.

Fragment of trading session

3. Documentation and insights management

At first, I documented insights in a dedicated Slack channel, where I posted a session summary, added key insights in the thread and suggested potential solutions. When technical bugs popped up, I forwarded them to the relevant development team and followed up on their resolution.

But as the number of sessions grew, it became difficult to track insights efficiently in Slack. To solve this, I moved the insights database to Coda, which significantly improved usability making it easier to:

  • Filter insights by platform and user flow.

  • Filter insights by platform and user flow.

  • Filter insights by platform and user flow.

  • Tag insights for quick searches.

  • Tag insights for quick searches.

  • Tag insights for quick searches.

  • Link insights to specific tasks in the task manager, tracking progress more effectively.

  • Link insights to specific tasks in the task manager, tracking progress more effectively.

  • Link insights to specific tasks in the task manager, tracking progress more effectively.

list of insights
list of insights
list of insights

Centralized insights database

Results

1. Trading sessions

  • Provided a clear assessment of the trading platform’s current state, uncovering both technical bugs and usability issues across key flows such as registration, account verification, trading, deposits and withdrawals.

  • Provided a clear assessment of the trading platform’s current state, uncovering both technical bugs and usability issues across key flows such as registration, account verification, trading, deposits and withdrawals.

  • Product Owners quickly recognized the value of these sessions and started proactively requesting research for specific features.

  • Product Owners quickly recognized the value of these sessions and started proactively requesting research for specific features.

  • Strengthened the design team’s credibility within the company.

  • Strengthened the design team’s credibility within the company.

2. Centralized insights database

  • Became a key resource for improving the trading platform’s UX.

  • Became a key resource for improving the trading platform’s UX.

  • Led to measurable improvements in product metrics by addressing usability pain points.

  • Led to measurable improvements in product metrics by addressing usability pain points.

Results

1. Trading sessions

  • Provided a clear assessment of the trading platform’s current state, uncovering both technical bugs and usability issues across key flows such as registration, account verification, trading, deposits and withdrawals.

  • Product Owners quickly recognized the value of these sessions and started proactively requesting research for specific features.

  • Strengthened the design team’s credibility within the company.

2. Centralized insights database

  • Became a key resource for improving the trading platform’s UX.

  • Led to measurable improvements in product metrics by addressing usability pain points.

  • Let's connect.

khristina.kuklina@gmail.com

Khristina Kuklina ©️ 2025

  • Let's connect.

khristina.kuklina@gmail.com

Khristina Kuklina ©️ 2025

  • Let's connect.

khristina.kuklina@gmail.com

Khristina Kuklina ©️ 2025

  • Let's connect.

khristina.kuklina@gmail.com

Khristina Kuklina ©️ 2025