Problem
One of the broker’s key values is ease of use, making the platform’s trading tools accessible even to beginners. As part of a new strategic goal, the company needed to introduce a new trading tool that could expand the target audience while still maintaining the existing user base.
Previous version of the Forex trading terminal
Challenge
Before starting the project, the team received several key constraints from stakeholders:
Research
1. Learning the ropes
When I started working on this project, I had already contributed to improving other trading tools on the platform and worked on a crypto wallet. However, I had no idea that the existing Forex implementation was “not quite right” compared to industry standards. So, the first step was diving deep into margin trading mechanics.
After hours of studying theory, hands-on practice with competitor trading terminals, and interviews with experts, I identified the key fears that existing platform users might face when transitioning to margin trading.
Potential fears of switching to Margin Forex:
2. Competitor analysis
To understand industry standards and identify user behavior patterns in margin trading, I analyzed key competitors in the market:
Examples of competitors' interface
Through this analysis, I mapped out the features they offer and the common user patterns that experienced margin traders are already familiar with.
Key insights from the analysis:
3. Interface overlap analysis
Next, I identified which interface components the new trading tool would share with other existing tools. To avoid conflicts, I held meetings with Product Owners from other teams to determine the extent of possible changes in overlapping sections.
Key interface overlaps and challenges
Testing
Throughout the project, we conducted experiments, A/B tests and UX testing to refine the interface. After launching the new margin trading interface, I regularly hosted trading sessions with traders of different experience levels. This helped me identify usability issues, make necessary improvements and map out further enhancements for the future.
Final solution
After multiple iterations and testing rounds, I developed the final interface that maintains continuity with the previous trading terminal, as required by stakeholders, while fully meeting margin trading standards.
The video below demonstrates the functionality of the updated interface.
Results
After launching the new margin trading tool, we received positive feedback from trial users, some of whom had previously traded on competitor platforms. Additionally, we significantly improved following key product metrics:
These results show a significant boost in user engagement and revenue per paying user after implementing the new trading tool. The feature has been successfully launched and is now available in all supported countries.